[VIDEO INSIDE] Earth Hour is a global event organized by WWF (World Wide Fund for Nature, also known as World Wildlife Fund) and is held on the last Saturday of March annually, asking households and businesses to turn off their non-essential lights and other electrical appliances for one hour to raise awareness towards the need to take action on climate change.
Following Sydney's lead, many other cities around the world adopted the event in 2008. Earth Hour 2011 took place on March 26, 2011 from 8:30 p.m. to 9:30 p.m., at participant's local time.
Look forward to the next Earth Hour coming up in 2012. Check out the official video now!
This Earth Hour 2012: 8.30pm, Saturday 31 March, celebrate your action for the planet with the people of world by switching off your lights for an hour, then go beyond the hour.
From its inception as a single-city initiative -- Sydney, Australia - in 2007, Earth Hour has grown into a global symbol of hope and movement for change. Earth Hour 2011 created history as the world's largest ever voluntary action with people, businesses and governments in 135 countries across every continent coming together to celebrate an unambiguous commitment to the one thing that unites us all -- the planet.
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